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Privacy Policy

This policy explains what personal information Aura collects, how we use and protect it, and the choices and rights you have. We are committed to handling your information, including your wellness inputs, with care and transparency.

Last updated: July 21, 2026

Wellness service, not medical advice. Aura is a wellness, relaxation and self-improvement service. The information you share, including content shared with Zeni and emotional-tracking entries, is not a medical record and does not constitute medical or psychological advice. Aura is not a substitute for professional medical or mental-health care and is not for use in a crisis or emergency. In an emergency, contact your local emergency services.

1. Who we are and how to contact us

Aura ("Aura", "we", "us" or "our") is a guided-meditation and emotional-wellness service operated by AURA HEALTHTECH SOLUTIONS LLC. We are the controller responsible for the personal information described in this policy.

You can reach us at:

2. Information we collect

We collect the following categories of personal information:

Account and contact information

When you create an account or start your free trial, we collect information such as your email address and account credentials, and any details you choose to add to your profile.

Payment information

To start your 7-day free trial you verify your account with a payment card. Card payments are handled by a third-party, PCI-DSS-compliant payment processor. We do not store your full card number. We may receive limited billing details such as the card type, the last four digits, the expiration date, billing country and the status of your subscription.

Usage and wellness inputs

We collect information about how you use Aura, including the meditations and tools you access, your personalized routines, daily recommendations you receive, the content you share in conversations with Zeni (our AI wellness companion) and the emotional-tracking entries you record. This helps us provide and personalize the service.

Device and technical information

We automatically collect technical information such as your device type, browser, operating system, IP address, approximate location derived from your IP address, and information collected through cookies and similar technologies. See our Cookie policy for details.

Communications

If you contact us for support, we keep a record of your messages and our responses so we can help you.

3. How we use your information

We use your personal information to:

  • create and manage your account and provide the Aura service;
  • deliver guided meditations, mindful breathing, sleep meditations and mindfulness content;
  • personalize your weekly routine, daily recommendations and Zeni guidance based on the information you provide;
  • enable emotional tracking and show you insights over time;
  • process your free trial, subscription, renewals and billing through our payment processor;
  • respond to your support requests and communicate with you about your account;
  • maintain the security, integrity and performance of the service;
  • understand how the service is used so we can improve it; and
  • comply with our legal obligations and enforce our terms.

Where applicable law requires a legal basis for processing, we rely on the following:

  • Performance of a contract: to provide the service you sign up for, including billing and account management.
  • Consent: for certain activities such as non-essential cookies and, where required, processing of wellness inputs. You can withdraw consent at any time.
  • Legitimate interests: to secure, maintain and improve the service, and to communicate with you about it, in a way that is balanced against your rights.
  • Legal obligation: to comply with applicable laws, tax and accounting requirements and lawful requests.

5. Payment processing

Payments are processed by a third-party, PCI-DSS-compliant payment processor acting as an independent controller or processor for the card data it handles. When you enter your card details, they are collected and processed by that provider. Aura does not receive or store your full card number. We use billing information only to manage your trial, subscription and renewals and to prevent fraud.

6. How we share information

We do not sell your personal information for money. We share information only as needed to run the service:

  • Service providers and processors who help us operate Aura, such as our payment processor, hosting and infrastructure providers, analytics providers and customer-support tools, under contracts that require them to protect your information.
  • Legal and safety reasons, where we believe disclosure is required by law or necessary to protect our rights, users or the public.
  • Business transfers, such as a merger, acquisition or sale of assets, in which case we will require the recipient to honor this policy.

7. Cookies and similar technologies

We use cookies and similar technologies to run the service, remember your preferences and understand usage. You can manage your choices as described in our Cookie policy.

8. Data retention

We keep personal information for as long as your account is active and for as long as necessary to provide the service, comply with our legal obligations, resolve disputes and enforce our agreements. When information is no longer needed, we delete or anonymize it. You may ask us to delete your account and associated data as described below.

9. How we protect your information

We use technical and organizational measures designed to protect your information, including encryption in transit, access controls and the use of a PCI-DSS-compliant processor for card payments. No method of transmission or storage is completely secure, but we work to safeguard your information and continually improve our protections.

10. Your privacy rights and choices

Depending on where you live, you may have the right to:

  • access the personal information we hold about you;
  • correct inaccurate or incomplete information;
  • delete your personal information;
  • object to or restrict certain processing;
  • withdraw consent where processing is based on consent;
  • request a copy of certain information in a portable format; and
  • opt out of marketing communications at any time.

To exercise any of these rights, contact us at contact@theauravibe-us.com. We will respond within the time required by applicable law. We will not discriminate against you for exercising your rights.

11. California privacy notice (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect, use and disclose, to request access to and deletion of your personal information, to correct inaccurate information, and to be free from discrimination for exercising your rights. We do not sell your personal information, and we do not share it for cross-context behavioral advertising in exchange for money. You may submit a request by emailing contact@theauravibe-us.com. You may use an authorized agent to make a request on your behalf, subject to verification.

12. International users and GDPR-style rights

Aura is operated from the United States, and your information may be processed in the United States and other countries that may have different data-protection laws than your own. If you are located in the European Economic Area, the United Kingdom or another region with similar laws, you have the rights described in section 10 above and the right to lodge a complaint with your local supervisory authority. Where we transfer information internationally, we take steps to ensure it remains protected.

13. Sensitive wellness information

We understand that emotional-tracking entries and the content you share with Zeni can be personal and sensitive. We treat this information with extra care, limit access to it and use it to provide and personalize your experience.

Please note. Your wellness inputs are not medical records, and Aura does not provide medical advice or diagnosis. If you have health concerns, please consult a qualified professional.

14. Children and age requirement

Aura is intended only for adults aged 18 or over. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with information, please contact us and we will take appropriate steps to delete it.

15. Changes to this policy

We may update this policy from time to time. When we make material changes, we will update the "Last updated" date above and, where appropriate, notify you. Your continued use of Aura after an update means you accept the revised policy.

16. How to contact us

If you have questions or requests about this policy or your personal information, contact us at contact@theauravibe-us.com, or write to AURA HEALTHTECH SOLUTIONS LLC, 8950 SW 74TH CT STE 1606, Miami, FL 33156, USA.